Social Media Marketing

We manage Facebook, Instagram, LinkedIn, Twitter/X, and other platforms depending on where your audience is. We focus on the channels that matter most for your goals—e.g. B2B often leans on LinkedIn; B2C may prioritize Instagram or Facebook. We can start with one or two platforms and expand, or run a coordinated presence across several. Strategy and content are tailored per platform so each channel feels native and effective.

Yes. We create posts, visuals, and copy that align with your brand voice and goals. This can include static graphics, short-form video ideas, captions, and hashtag strategy. We use your brand guidelines and assets where possible and can suggest or coordinate with designers for custom creative. Content is planned in a calendar so you see what’s going out and when, and you can review and approve before publishing.

Posting frequency is tailored to each platform and your goals. Typically we aim for 3–7 posts per week per channel, with the exact mix depending on the platform (e.g. LinkedIn might be fewer, Instagram or TikTok more). We balance consistency with quality and avoid over-posting. We’ll propose a cadence during strategy and adjust based on engagement and capacity.

Yes. We manage paid social campaigns on Meta (Facebook and Instagram), LinkedIn, and other networks to complement organic content and drive leads or sales. We handle targeting, creative, budgets, and optimization, and we align paid with your overall marketing and attribution setup. Reporting includes key metrics and ROI so you see how paid social contributes to your goals.

We report on metrics that matter for your goals: engagement rate, reach, impressions, follower growth, clicks, and conversion-related metrics where tracking is in place. We customize reports to your KPIs and can include competitive or benchmark context. Reports are usually monthly with a clear summary and recommendations. We’ll agree on the right level of detail and format (e.g. dashboard link vs. PDF) for your team.